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Eastman Kodak Company - Fun age Film Principle accusatory To propel gain in a maturing food commercialize and take steps to prevent erosion of mart share. To mitigate the low-pricing strategy of competition Key Assessment Kodak enjoys strong marque front man and market dominance tar bothering the Superpremium and amplitude tiers. The flagship product, Kodak currency Plus is easy recognized and perceived as industry standard. The companys large distributer networks have helped in market penetration. The dealer incentives for the dealers were the in gamey spirits margins offered per displume by Kodak - 70 cents as opposed to 61 cents offered by hidden labels. Fuji has carved out a come on for itself in the minds of the consumer by positioning its product at a price lower than Kodak favourable and at the same clock using technology to provide a claim of high quality films at discounted prices. Fuji has also demonstrated its mature commitment in ablactateing away customers from Kodak loyalists by its high gross promotion in the 1984 Summer Olympics in LA With market surveys portraying that the average consumer perceived film as a commodity, and differentiated between the available options based on station awareness/loyalty and price sensitivity, It became imperative for Kodak to chew over a antagonistic strategy.

Kodak Response to the strategy was to create a 3 pronged division of customer stratification 1.Royal halcyon as a market expansion from Professionals to special occassions 2.Gold increase as the flagship brand 3.Funtime to cater to economy tier to deprive co nsumers from me-too competition brands Obse! rvations & Recommendations The strategy is sound. Resisting the temptation to aggressively introduce freshly product lines in a matured low developing market segment is a prudent strategy. In this context, the foretell strategy by introducing Funtime to stem market loss would be most appropriate.. Kodak can play on its competitive order of market presence and strong distribution network. In...If you want to liquidate a full essay, order it on our website: BestEssayCheap.com

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