International Business Practices-Phase 1 DB Essay

International Business Practices-Phase 1 DB - Essay Exampleer provides insight into internationalist marketing and specific examples of mistakes companies have made in the past at marketing their products on foreign grounds.In the 21st century introducing new products into the international market is a elemental necessity of both company trying to increase its sales and customer base. International marketing efforts require American businesspeople to at least gain a basic familiarity with the customs and practices of the country in which a company is considering doing business (Kammeyer, 2006). The discrepancies in the characteristics of a foreign customer include different taste and preferences, different lifestyles and on the whole a different culture (Exploring International Markets, 2007). Marketing analyst must take these factors into consideration as they develop marketing plans and campaigns which incorporate penetration of international markets.There are many variables an d elements that must be considered within a marketing plan to introduce new products into a different country. Some of the of import factors that must be considered are listed belowCulture influences the behavior, views, customs and values of people, thus culture must be considered in the creation of marketing campaigns. In Asia red ink symbols a message from the dead any written messages with ads in this market should never include red ink to avoid irreverent messages. Racial and ethnic implications can cause great misunderstanding and lead to disastrous blunders. In 2002 A&F introduced a T-shirt which became very touristy and created a lot of controversy, since they displayed slogans and stereotyped images of Asians (Direct Newsline, 2002). The campaign was launched nationally by the company. By creating such a racially offensive product this company hurt it chances of intro its products in the future to the Asian market which in the year 2000 produced $3,331 billion in GNP (S chneider, 2002).Climatic differences must be considered before