Marketing 101

1. Which of the following general characteristics affecting consumer behavior would most bullshit the purchase of new music CD: social class, say and vitality-cycle st fester, or beliefs and attitudes? When considering the factors listed above, we see that each unmatched falls under the factors that find consumer behavior; cultural, social, personal and psychological. Ones date and life-cycle stage falls nether the Personal figure where listen in music is very much age related. Adults of 50 years or more ar less practical to listen to the mainstream Hip-hop music that the spring chickener generation listens to. It as well takes in to consideration the point at which you are in your life or the type of life you maneuver; single, married, young couple with kids, young couple double income no kids and so on. Social class is a Cultural constituent where elemental values, perceptions and wishings are knowing from family, society and other major avenues in ones life. Ethnicity washstand affect ones choice in music as it is what theyve learned and something theyre most familiar with. Beliefs and attitudes are related to the mental Factor behind consumer buying behavior. This is also adapted by dint of learned. practice of medicine can reflect the descriptive thoughts of people. Ex.

When mortal is in get laid they would listen to romantic songs about(predicate) being happy and in love which can indirectly mimic ones beliefs. The music one buys can make statements about conglomerate concepts such as religion, politics, clothes, life etc. This can by all odds influence a persons decision making! cultivate when purchasing a new music CD. 2. A rim used SRI Consultings Values and Lifestyles (VALS) research to pen client segments that did not use any automated or electronic services. Based on your knowledge of the VALS classification system, say what mogul be the primary and secondary VALS types for this customer segment. pot who do not use any automated or electronic services I would assume fall under the...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay